08/25/2010 01:59 pm ET Updated May 25, 2011

Success in the City: Leveraging Your Brilliance - Part Two

Most people don't know they possess brilliance.

But they do. We all have brilliance. Many times it goes untapped. Even business owners leave much of what they have to offer untapped.


Oh, you know, those nasty cousins - Doubt and Fear, oh yeah, and the other cousin, Worry.

I'm not going to spend a lot of time on the Trinity of Trouble today but know this - the most successful people that I know - multi-millionaires - have these three visit them regularly. They don't slam the door shut on them and resist them because they know that what you resist, persists. Rather, they acknowledge them, thank them for their visit and make the decision to move forward anyway. This is one of the ways that they let their brilliance shine.

You can do that, too.

You see, right now, in whatever business you're in right now, you have a story that makes you naturally attractive to more business. There is likely a reason that prompted you to do what you do. That's what I want you to start to share with your customers. It's this story that makes you more attractive to business but it's likely that you're not sharing your story as fully as you could.

Years ago, I started to follow two people that I found absolutely compelling. I have a few passions, learning about and applying universal laws to life and business, business success, and internet marketing. (hmm, okay - there's a ton more but we'll go for these now) When it comes to internet marketing, even 5-7 years ago there was a lot of people to choose from but I decided on two - Corey Rudl (late) and Ali Brown. Why them? Because they seemed real and relatable to me. They shared their story about their journey to gaining the success they were gaining and I ate it up, hook, line and sinker. I thought, if they can do this, I can, too!

Three and a half years ago, when I decided to start my first Law of Attraction Tips podcasts, I decided very firmly that I wanted to be real and say what I had to say. I told my story and that, along with a great topic, had people listening from the start from 18,000 downloads in the first month to an average of 50,000 downloads a week today. That's how I leverage part of my brilliance.

You can do that, too.

It doesn't have to be in a podcast (but I recommend it!) but there are plenty of ways to start sharing your story in a way that's real, relevant and relatable to your potential customers. This alone will set you apart from your 'competition'. In fact, it's hard to have competition when your story is so different from other business doing something similar to you. Right now, people want to relate to you before they spend their money with you. There is a low trust level out there and it's up to you to bridge that gap. Leveraging your brilliance is possible with what you have, now.

Here's the thing, in having a desire for your business to do well, you could not have that desire without the ability to make it happen. The Law of Polarity proves this. This law indicates that all things have an opposite or contrast to it. For instance, you cannot have an up without a down, a right without a left, a black without a white. All things must be accompanied by the opposite. In this case, you cannot have a desire without the ability for you to create it NOW.

No, I'm not talking about wiggling your nose, Jeannie!

It means that the ability to create that desire exists in your vicinity now. Right now, the way to make it happen is around you. Whoa! Okay, so let's come full circle. To leverage the brilliance that you already have you need to:
  1. Be vigilant about what you focus on. Focus only on what you want not what you don't want. Watch for that 'million dollar idea' now;
  2. Kick the Trinity of Trouble - Doubt, Fear and Worry - to the curbside, respectfully, everytime they tap you on the shoulder trying to get your attention;
  3. Start to identify what your story is about the 'why' of why you do the business you do;
  4. Start to understand and KNOW that your brilliance and your desires are yours to have and create - go back to #1 and repeat...

Remember, you can do this on your own but you don't have to go it alone, I'm here to help - connect with me about my coaching programs - I truly am great helping people identify and live their brilliance!

Karen Luniw is the author of Attraction in Action: Your How to Guide to Relationships, Money, Work and Health and is a coach who helps people break through blocks in their personal and business lives. For inspiration, check out her Top 10 Law of Attraction Tips for 2010 movie. There are huge clues in the movie to help you move further towards your goals.