Imagine if you knew, for certain, that you could make exactly the income you desire, do exactly the work you're most called to do, leave exactly the legacy you most want to leave, and be exactly the YOU who you most want to be.
Well, good news. I'm here to tell you that you can have it all, you can have it exactly on your terms, and you can start now. But if you want it? You're going to have to be willing to take it, and it will NOT look how you think it might.
I'm blessed to have spent 4 days out of the past week in a room with some of the world's leading entrepreneurs and game-changers. Of 39 in the room, 23 can call themselves millionaires ... I'm proud to say I snuck into that group of 23!
We not only spent hours in conference discussing LIFE MASTERY over the course of our time together but also spent time with our families - dinner parties each evening, karaoke, a Luau, a day on a 70-foot catamaran, snorkelling with sea turtles, and even a cheeky night out ... all in all an amazing weekend, and in many ways I still pinch myself to have created a life where I can call people in a group like that even my acquaintances, let alone friends!
But here's the thing - you might think that when a group of the worlds' top entrepreneurs get together the discussions around sales, and marketing and 'what's working' abound.
No. Niet. Nein. Nicht so.
You would be wrong.
Let me give you a hint, a teaser, if you will -
You think that the reason you're not making the money you want, living the life you want, making the DIFFERENCE you want to make is because you just need to figure out the right plan, the right strategy, get the latest, the greatest, the best! Well guess what?
There is no magic bullet and for every wannabe entrepreneur out there chasing STRATEGY and beating their head against the wall of repeated and constantly impending disaster there is, well, another person who is allowing their dreams, their vision, their God-darn CALLING to be DESTROYED.
And I can tell you with certainty - (and I'm just a little fired up about it, in case you can't tell!) -
If YOU are out there looking for the missing link to why you're not yet making that money, living that life, then guess what?
It's about time you sit down and face facts -
You're NEVER going to get there by trying to get there.
There IS no path you just need to find, not in the sense of finding 'what's working now' in the world of business or success or whatever the heck it is you're chasing.
And the ONLY thing standing in your way?
I did this to myself for a long time, so don't feel bad - you're not alone. For months, okay years, I told myself I just needed the right strategy. A funnel! A back end! A front end! A system! To learn from the right people! To make a BUSINESS MAP.
It was all. just. bullshit.
But valiantly I fought to make it work! I gave it my ALL! I gave it everything, and I DID everything.
Except for the one thing that actually needed to be done.
Which was, quite simply, to give it me, and to be me.
Now I've known this for a while, or I like to think so. I am ALL about finding alignment and being completely AUTHENTIC in your business, because I've found that when you are?
Strategy can get fucked.
But truth be told, I thought, when I planned to come and attend a conference as part of a Mastermind that is 2/3 millionaires and in several cases MULTI-millionaires, that I'd be learning, well, yes - the STRATEGY I need to deepen what I'm creating in my business funnel, my lead generation, my sales and my marketing.
No. Niet. Nein. NICHT so!
I was wrong.
And I can tell you with certainty that if right now your STRATEGY for your business is not making you the MONEY you desire, then it is NOT because you aren't up on the latest sales and marketing must-do, it's not because your website isn't finished (or pretty!), and it's not even because you've never got around to doing that SEO keyword thingy.
It's because your internal shit needs some serious cleaning up!
It was thrilling to me to have this notion validated by a roomful of millionaires - in my business, in my personal life, and with my clients my PRIMARY focus for some time has been on getting into alignment and clarity about what you are here to do, who you truly want to serve, and HOW you actually want to create that ideal business and life. I've found that by working with people INTERNALLY - on money mindset, on deservedness, on being YOU, just for a few examples - that THE MONEY ALWAYS FOLLOWS.
But don't take my word for it. Here's what a room full of millionaires had to say!
1. Stuck? Get the fuck over it. You can choose to do that you know!
2. Adequacy vs Excellence - just start choosing excellence BECAUSE YOU CAN JUST CHOOSE.
3. People invest dollars to learn what you know - and they invest big dollars to be who you are. Who do you want to be?
4. The thing you want to do or be or have 'when you get there' IS the way to get there (i.e. flying first class, dropping that thing, doing that other thing).
5. You cannot punish yourself into being a superstar.
6. Determination and focus to be the best at what you do is what will create your success.
7. Choose your environment - choose to hang with the top dogs in order to BE one.
8. Deal with your shit (debt, family stuff, fitness).
9. Constant self development is a MUST.
10. Repeatedly focus on what you want - get it in your body and set a specific time goal.
11. Income generation is within your control once you know what you're going for.
12. Be congruent with what you're selling.
13. Palm off the stuff you're not good at.
14. Be the ideal client (I love this one, and am thinking about how I can FULLY embody it!).
15. When considering how much time to spend on business vs other areas of your life - match what you're saying is important.
16. Throw out the method and just show up and be yourself - just from who you are you can make it.
17. Sales and transformation is a practice NOT A STRATEGY.
18. Make sure you communicate your true contribution - people need to know what you REALLY do for them.
19. (My personal favourite) Be the master at what you do and focus on that one thing.
20. (Another favourite!) Start regarding yourself in a different way - you are how you see yourself to be. Think FROM it, not of it. "This is who I am now", and act accordingly.
21. What are you settling for?
22. ONCE YOU ARE BEING YOU - have a SYSTEM and dial it in.
23. Have a Daily Practice i.e. visualisations, gratitude, following your calling or purpose.
24. Be honest with where you are and then choose where you want to be.
25. What is the biggest thing you need to shift? What is distracting you from your mission?
26. It's not what you need it's what you choose. HINT: THIS IS A HINT.
27. If you want something you don't have to 'work' to get it, you just accept it.
28. RECEIVE - just CHOOSE to receive.
29. OVER deliver on value to your key clients.
30. Put yourself first.
31. Your back end should be doing 70-80% of your business.
32. Value what you do and stay true to it and DO IT.
33. You have exactly what you need and chose, stop worrying about it.
34. Stop doing the grunt work if you want to be a leader!
35. Stop fighting to make it complex, simplicity wins.
36. There is always a payoff - what is it?
37. Make space for the things you want to come in.
38. You can't suffer your way to success.
39. There is no happy ending to an unhappy journey.
40. More success is coming - trust and act accordingly.
41. (and a very apt ending to this list) Listen to your gut.
Now here's the thing.
You can read a list like this, and nod your head at much of it, choose to be inspired and moved by it, even fired up.
BUT WHAT ARE YOU GOING TO DO ABOUT IT?
It's not enough to agree that yes! The answer is faith. Or yes! The answer is alignment. Or yes! The answer is being the best you that you can be.
Knowing the ANSWER does jack SHIT if you do not USE the answer.
So if you read a list like this and you nod your head sagely (as I for so long used to with this sort of thing, and as sadly some people I speak to still do), but then you go back to your fear and your panic and your OMG I need to make money, and I'll just get on top of things first, make a plan, get a system, build my funnel, finish what I'm doing, well -
You are royally screwed.
By yourself, no less.
And the very sad thing is that even though the points on this post, shared THROUGH me not FROM me, are literally worth in the MULTI-MILLIONS, the VAST majority of people will do nothing with them.
And will keep on chasing that magic bullet, all the while swearing that they know there IS no magic bullet.
It's kind of crazy, if you think about it.
So, my challenge to you -
Think about it.
What are you doing, who are you being, how are you living, right now, in your life, that is keeping you where you are?
You have a choice every single day and guess what? You MAKE that choice every single day. So if you're not where you want to be THEN MAKE A DIFFERENT CHOICE.
As a mentor I used to focus on the best sales and lead gen and marketing strategy. I was queen of the latest and greatest! It was the very worst thing I could do for my clients and for myself.
And I learned my lessons, because ultimately? That stuff is worthless without alignment, without soul purpose, without LEARNING HOW TO BE YOU.
So I learned how to be me ... big time and ALL the way.
And then I started teaching others how to figure out how to be them.
Now I am honoured to DAILY get to lead and guide a new wave of top entrepreneurs to be themselves, ALL out, and to operate both business and life from a place of alignment and truth.
And the strategy? Is the least of what we do, it's the cherry on top. Which is fun to put on but hey! Not essential.
So let me ask you -
ARE YOU FOCUSING ON THE ESSENTIAL RIGHT NOW?
Are you doing what's in ALIGNMENT?
Are you DOING YOU?
Or are you battling to make. things. work.
And if so - how's that working out for you?
Life is Now. Press Play.
Kat helps leaders and top entrepreneurs to find alignment and create a business and life they love, and make money, COMPLETELY on their terms. Visit Kat at www.katloterzo.com and get a free copy of one of Kat's best-selling Amazon books today!