LongHouse Reserve recently held their winter benefit at the iconic Hearst Tower in Midtown Manhattan. Guests were able to see in the atrium "The Eye Has to Travel," a private exhibition dedicated to Diana Vreeland's Harper's Bazaar years (1936-1962). Our favorite part of the show (besides Vreeland's many looks) was her pronouncements found in the "Why Don't You" section of the magazine. Tips include, "Why don't you...help litter the beaches with these three colors--capucine, pine green, and black?" Or "Why don't you...wash your blond child's hair in dead champagne, as they do in France? " (Well... what are you waiting for, people?)
In the auditorium, Paul Goldberger, the architecture and design critic for New Yorker and Vanity Fair, was involved in an ill-matched conversation about with Norman Foster's senior partner, Brandon Haw. Goldberger's aggressiveness just didn't mix well with Haw's English reticence. At the end of the interview, LongHouse founder Jack Larsen did something surprising: He stood at the podium and railed against conformism and purely money-making mentalities. His booming stentorian announcement echoed throughout the auditorium as he advised attendees to think outside the box. With Vreeland still fresh in our minds - no matter how ridiculous her advice -- one can hope people took the message to heart, because calculating the net worth in that room would take days.