03/18/2010 05:12 am ET Updated Dec 06, 2017

Banish Approach Anxiety and Make the Sale!


The hardest challenge is to be yourself in a world where everyone is trying to make you be somebody else. - e. e. cummings.

I don't care how good you are: If you're in sales, you struggle with approach anxiety. There's been a time where you've psyched yourself out of a successful meeting because of self-doubt.

And we're all in sales, whether you're selling paperclips, companies, or ideas. Are you dating? You're in sales too!

Here's a five minute mental routine that you can use before calls, meetings, networking events, and presentations to calm your anxiety, get yourself grounded and ready to be your best self.

1. Create an authentic environment around you. How? Take a deep breath. Relax. Prepare to let the other person see who you are and what you have to offer--your concern, your interest, your passion, your intelligence, your skill. Listen to that authentic inner voice. Meditate for several minutes or just take a few deep breaths.

2. Suspend your ...

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