10/28/2014 11:09 am ET Updated Dec 06, 2017

What We Learned From Our Failure to Launch; It's Not the Launch Date, It's the Lead Up to It That Counts


"Houston, we have a problem!"

How many hours, days, weeks, months, even years do we spend trying to finalise our products to get them out into the world? We create, create, create and produce some pretty amazing stuff...and then when we are ready to launch, we go through a cocktail of emotions: a twist of happiness, mixed with a dash of relief, we then shake it up with a shot of excitement, pour some fear and self doubt on the rocks, and then to make things really interesting we go for a splash of anxiety and top it off with a night cap of anticipation. Get it?

Launch day comes and goes and all you hear are crickets. No new sign ups, no rave reviews or your website crashing because of the high volume of traffic competing to check out and purchase your product. All those hours, days and months you spent with your head down and bum up like the perfect little school kid, not making a noise, not disturbing the class by yelling out, no talking to the kid beside you or the one a few rows down to tell them what you were working on. All because you were too focused on the end result and just getting the job done.

Sorry to put it so bluntly, but you just fucked up your launch! Can you see how? I'll tell you how, we just did it ourselves. We sacrificed getting out there and telling people all about what we were creating and why we were creating it. We didn't involve them in the process. We didn't show them our passion about our product or how it would benefit them. We didn't have real life interactions and engagements, instead, we sat hidden away, working on getting a final product out there! Doh!

Launches are really simple if you keep it simple.

There is no magic to it. Just like there is no magic to selling yourself. Love what you do, do what you love, produce something that will help others and the rest will all fall into place. Tell me that you don't feel attracted to a product or service if you see someone talk about it with passion and enthusiasm and can see the benefits!?

To launch, you have to think about the old saying, "it's not the destination, it's the journey that counts." Talk with enthusiasm about what you are producing, tell people all about it, tell them your why and how it can help else are they going to know about it?

What we have learnt and what we are telling you is not new, we have read what the launch gurus have told us to do, yet, we somehow put it all to the back burner, basically ignored that priceless advice and concentrated on the final destination. Something that is common in what we do in our lives in general. We don't stop to smell the roses, we don't look up and feel the sunshine or rain drops on our faces. We rush around frantically with the end result, product, destination in mind and miss out on the important stuff, this moment, the right now!

From our experience of our failure to launch, we created a simple 3 day challenge. We believe that you don't need to spend another cent on tweaking your website or getting photos done or anything like that, you just need to get out of your own way and move forward. Let go of perfectionism, procrastination, self doubt, fear of success or failure, limiting beliefs or just not knowing how to take the next step. Come and visit our website and see how we can help you in a simple 3 day Challenge to get the Courage, Confidence to start taking massive steps in your online business.

By completing this challenge you will see how you are holding yourself back and will learn to get out of your own way. This will pave the way to you realising your own potential and realising that what you are imagining (the worst) is actually not the case. We will be there supporting, challenging and brainstorming with you.

It's quick and easy and seriously motivating and life changing, so what's your excuse? Click here to register, it's free.

Come say g'day to us on our Facebook page, we love meeting new people.

We would love to hear about how you turned a so-called failure into a success, tell us about it in the comments below.