06/04/2012 03:30 pm ET Updated Dec 06, 2017

'I'll Have the Men's Fiction! (Extra Macho and Genius on Top!)'

The other week, Esquire magazine announced a new editorial imperative -- to run "Men's Fiction." We thought they already did this -- in fact, we thought they were a MEN'S MAGAZINE -- but apparently, that's just not enough. Men's Fiction is "plot-driven and exciting," they explained, as opposed to other fiction which is... well, you can fill in the blank.

WATCH: Why the World Needs Men's Fiction