This excerpt is © 2013 by Laurie Davis from Love @ First Click published by Atria Books, a division of Simon & Schuster, Inc.
What you choose to say in your profile is the most critical element of virtual attraction.
This is your opportunity to be uniquely you and generate interest in others to meet you. Remember that this isn't a formal business bio, an old-school personal ad, a creative-writing assignment, or an opportunity to peddle your personal website. Avoid talking too much about work, and steer clear of other common pitfalls like listing trite interests ("long walks on the beach"), showing off with poetry, or pasting links to your art portfolio.
To strike the right digital tone, apply a little strategy to your thought process. In the marketing world, certain principles are applied to each campaign, and let's face it, putting up a profile is a bit like marketing your singledom.
To write a profile effectively, you need to hit all of the must-haves on the following list: