shared from food. curated.
Meet Matt & Allison Robicelli, the young husband and wife chef team behind Robicelli's Cupcakes in New York City. They got into cupcakes over a year ago because of what Allison calls "fate", a random series of fortunate events that transformed their local gourmet Brooklyn food shop into a kitchen for cupcakes, or, a.k.a. "mini artisanal gorgeous desserts" - a description a fan came up with which, unfortunately, "doesn't fit too well on a business card".
Allison & Matt fell in love over their mutual obsession for homemade recipes and enjoyment of food, a passion that truly shows through in their inventive and original cupcake recipes. Over 100 flavors have been created and sold so far with a waiting list of over 450 flavors they haven't even gotten around to making (yet) - giving them quite a following and reputation amongst cupcake fanatics in NYC always eager and ready to taste their latest creations. All in all, they are on a quest to bring happiness to the sweet tooth masses by making every dessert imaginable in a tasty, affordable, accessible cupcake form. "Because everyone deserves to eat good food".
And lucky for us, they put good food in individual-sized cakes and top it with rich, "ethereal" buttercream. A perfect reason to have dessert every day of the week... So, enjoy this little video story I did with Allison & Matt. Afterwards, you can go seek 'em out at these local NYC food shops, or find out their current flavor offerings on their website.
Flavors they debuted in the video:
Butternut Spice- butternut squash cake, vanilla buttercream, spiced pumpkin seeds, butternut squash seed oil
Boston Cream - vanilla cake, vanilla bean custard buttercream, chocolate ganache
Apple Maple Crisp- apple cake, vanilla buttercream, roasted apple butter, oat crisp, pure Vermont maple syrup
Dark Chocolate Dulce- dark chocolate cake, dulce de leche buttercream, dark chocolate drizzle, flake sea salt