THE BLOG
06/05/2010 05:12 am ET Updated Dec 06, 2017

Just Innovate -- What Do Steve Jobs, Arianna Huffington, John Kao Have in Common?

Here is the Google definition of Innovation:
    Add starRemove star innovation /'ɪnəv'eɪʃən/
    Synonyms:
      innovations plural
      An innovation is a new thing or a new method of doing something. N-COUNT
        The vegetarian burger was an innovation which was rapidly exported to Britain. ...the transformation wrought by the technological innovations of the industrial age.
      Innovation is the introduction of new ideas, methods, or things. N-UNCOUNT

      We must promote originality and encourage innovation.

      When I think of the word INNOVATION I think of something else. I think of IN plus OVATION. To me it means that idea, method or thing which spontaneous causes the end user to inwardly feel a sense of wonder, awe or just WOW and to internally applaud it (i.e. ovation). It's longer lasting than excitement or immediate gratification. The iPod and Avatar have it and the iPad may have it.

      Read more at: Usable Insight blog

      One of the best ways to discover what WOWS your end user is to "Just Listen" to them (check out the humblingly enthusiastic reader reviews of my book to get a taste of those reactions).