04/11/2013 01:52 pm ET Updated Jun 11, 2013

NY Times Magazine To Publish Brian Stelter Book Excerpt

Brian Stelter's forthcoming book on the morning show wars, "Top of the Morning," has been the talk of the TV industry, with insiders guessing about its contents.

And Joe Hagan's recent New York magazine cover story on Matt Lauer may have only heightened expectations about the book by describing Stelter, a media reporter at the New York Times, as the beleaguered Today show co-host's "nemesis."

Well, the wait will soon be over. The New York Times Magazine is planning to run the first excerpt of Stelter's book as the cover story of its April 21 issue, according to a source familiar with the matter. "Top of the Morning" hits shelves two days later.

But the excerpt may be available even sooner. The Times Magazine often runs newsy or hotly anticipated pieces earlier online, such as this week's cover story on Anthony Weiner's attempt at a political comeback.

The Weiner cover story for Sunday's print edition dropped online at 5 a.m. Wednesday morning. Times Magazine editor Hugo Lindgren tweeted Tuesday that the Weiner piece was coming, helping inject into it into the Wednesday morning news cycle. The Times Magazine may similarly look to promote a piece that's sure to be of interest to the media world.

"We are working with Brian Stelter on an adaptation of his book, that is correct," Lindgren said in an email to The Huffington Post. "How and when that will happen is not something I can talk about."

A Times spokesperson said the paper doesn't confirm stories in advance of publication.

This post was updated with Lindgren's comment.