New Models Accelerated iOS Activations, Q1 Back to Normal
Consumer Intelligence Research Partners (CIRP) released analysis of the results of our research on mobile phone operating systems for the calendar quarter that ended March 31, 2015. This analysis features findings about market share trends in mobile phone operating systems in the US from January-March 2015.
CIRP research shows that the two major mobile operating systems, Google Android and Apple iOS, continue to control more than 95% of US customer mobile phone activations (Chart 1). In the March 2015 quarter, Android accounted for 69% of US activations, while iOS had 28%.
After the blockbuster December 2014 quarter for iOS, the first full quarter following the iPhone 6 and 6 Plus launch, smartphone operating system market share resumed its long-term trend. Android continues to gradually increase share of activations, up from about half of activations one year ago to almost 70% in the most recent quarter.
The launch of the wildly popular iPhone 6 and 6 Plus models delivered a major reversal of the steady decline in iOS US market share. But indications that the new, larger iPhones were accelerating upgrades, creating a temporary bump in demand, seem to be borne out by Android's return to market leadership.
CIRP bases its findings on a survey of 500 US subjects, from April 1-3, 2015, that activated a new or used phone in the January-March 2015 period. For additional information, please contact CIRP.