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Beyond demonstrating that the Brits have gotten much savvier about campaign visuals, this image -- drawing an analogy between David Cameron and a lot bigger icon than Ronald Reagan -- shows the right-winger exercising some serious muscularity as he takes over home rule.
As a compliment, a lot of the Cameron visuals in the past week have played to the same theme, the second one here referencing his virility ("Lock the door, honey! We won!"), and the third, featuring the outline of his wife's belly, speaking to his procreative proclivities.
Because Cameron was such a 10 Downing long shot, only now can the media consider (and indulge in) the prospects of not just a conservative from Central Casting filling out the PM's chair, but the fantastic prospects of a national (re-)birth.
And, along those lines, Churchill's all well and good, but who wouldn't be looking for this kind of comparison now?
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(photos: Akira Suemori/AP. Reuters. AP)