10/08/2014 03:44 pm ET Updated Dec 07, 2014

Pink and Beyond

It used to be that orange and rust and goldenrod were top of mind October colors and atop seasonal blog pages like this. That's not the case any longer. October is a pink month. For the past week and the three weeks to follow, we'll bear witness to athletes donning pink cleats and caps, women with pink extensions, and children wearing pink tshirts to school. Pink has ever-increasing, expected presence on the autumn palette.

I love the color pink and the inspiration and impact of its message. And yet, my thoughts today are not monochromatic. Rather, I think there is something important we can learn from pink's evolution as a primary fall color.

A few women launched "pink." Yet today, millions of people -- regardless of age, gender or "story," -- are part of "pink." If we can be "pink," we can be other colors, too.

I suppose what I'm talking about is movement-making. The word "movement," however, can be daunting -- so daunting perhaps that it stops busy people, like you and me, in our tracks before we even start moving. That's why I like to think in moments.

At work and at home, countless opportunities for moments arise each day:

•Stand -- taking on an environmental issue at the dinner table
•Perspective -- sharing on bullying with colleagues during your lunch hour
•Story -- telling about a homeless person in a classroom as a volunteer
• Action -- defending in the wake of your participation in a rally
• Alternative -- suggesting when you disagree with a friend's assumptions
• Pin or bracelet wearing, ribbon tying anywhere, in the company of anyone

There's power in numbers. The more moments, like the ones described above, that you can string together, the more arsenal you have to launch something even more colorful.

It goes without saying that movement launching, even in its momentary stage, requires some basic human characteristics.

Hate and love. Moments first depend on at least a whiff of intolerance and then the passion to do something about it.

Impatience and patience. One moment does not a movement make. It's critical to balance one's restlessness for immediate human or situational change with the ability to allow people and things to take their natural course.

Speaking and listening. Moments depend on a strong voice to incite attention and energy. Too loud a voice in absence of an ear, however, deafens the champion and renders his/her audience (young or old) mute.

Holding on and sacrifice. To be successful in the moment means to hold on tightly to one's truth. That grasp often requires letting go of other life/work essentials if only momentarily.

Nancy Brinker was one of the architects of October's color. Inspired by her sister, Susan G. Komen, a moment in Nancy's life became a book, an organization, and a national tribute, studded in pink.

So when (not if) a story, idea, or perspective that lives in you discovers its color-creating potential, open the box of Crayola crayons and get started coloring your world. Soon enough, you'll color mine, too.