Ever since Twitter made its appearance on the scene in 2006, millions of people have become enamored with the prospect of delivering a message in 140 characters or less.
Short and sweet has become the name of the game. Brevity rules.
And why not? In a world ruled at least as much by ADD as by maniacal despots, who's got time for anything else?
These days, we don't have time. Time has us.
But according to many industry sources, Twitter is fast becoming passé. Like the Sony Walkman. Like your father's Oldsmobile. Like the last two sentences of this dangerously long paragraph.
That's why I've invented TWI -- the next, new, super hip, fast acting, social networking platform. Compared to old school Twitter, it's quicker, cooler, and by the end of this post, the company will have already issued an IPO and had its first Christmas party.
140 characters? Please! That's an eternity!
With TWI, all you get is 20 characters. That's an 86 percent improvement in productivity over Twitter. 86 percent! Think of all the time you'll save!
Face it. If you can't deliver your message in 20 characters, you're obviously a slacker.
TWI. C'mon! What are you waiting for? Time is passing. Act now!
Mitch Ditkoff is late for something, but can't remember what. The HuffPost piece you have just read, loved, and are going to forward to all your Twitter peeps, took him way too much time. In fact, in the spirit of TWI, he's thinking of limiting his next HuffPost article to 20 characters. So FAN Mitch now. You don't want to miss his next groundbreaking article which could easily end up being the shortest piece The Huffington Post has ever published. When Mitch isn't thinking about new ways of trimming the fat from his communications, he's helping his clients establish robust, sustainable cultures of innovation. He's also leading fast moving brainstorm sessions for organizations who have realized the need to do something different to spark extraordinary results.