But for every breakout campaign, there are thousands that fail to hit their goals.
After all, there's a science to this stuff, people. Just ask Slava Rubin, the founder and CEO of Indiegogo, one of the largest crowdfunding platforms in the world. During last week's Southland Summit in Nashville, we caught up with Rubin and got him to reveal the secrets to striking crowdfunding gold.
Pay attention: He speaks ridiculously fast and you could use the cash.
Nate Hindman and Joe Epstein are "On the Road With Free Enterprise" this summer, visiting small businesses and entrepreneurs, checking out the local flavor, and telling the stories of free enterprise in more than 20 communities across America. Follow their travels on Facebook, Twitter and Instagram.