Reading is one of my greatest passions. Finding a book that changes my thinking and sparks ideas for me is life-changing. Leave Your Mark. Land Your Dream Job. Kill it in your career. Rock Social Media. by Aliza Licht is one of those books. I wish I had this when I was a 20-something just starting out in my career.
Although I've found plenty of success in my career, I did a total reboot to create my current work life which may be daunting or scary for some people. Was it worth it? Absolutely, I love what I do. Like Aliza, being passionate about what I do brings me joy. She shares insider tips and loads of advice that will help if you want to make a change.
I met Aliza in person at a conference 2012 in New York City where she was speaking and I was attending and live tweeting the conference. I interviewed her after her speech for an article called 12 Most Unfashionable Twitter Faux Pas from DKNY and we've stayed connected on Twitter. I was dying for her book to come out because PR is a weak spot for me and her main focus. Her book did not disappoint and in fact delighted the heck of out me. I couldn't put it down! It's part behind-the-scenes in the fashion industry, part-advice from an amazing PR professional, but mostly you feel like you're getting personal advice from your best friend.
This isn't a boring, dry business book, it's a heart-felt story of one girl who worked hard and learned along the way. Aliza wrote Leave Your Mark as a mentorship guide to help others find their passion and path. Her story is proof that working hard can take you great places. You'll learn about how to create fantastic email pitches, PR tips, how to kill it in your career - all things that you can apply to a job search, your current job or even to find success on your own path like I did.
Here are some of Aliza's Insider Tips that she sprinkles throughout the book.
"Good karma is actually good business."
"Forget the long-term goal. Nail what is in front of you and your next step will be crystal clear."
"If you have no one to show you the ropes, build a ladder."
I was thrilled to have her as my guest on the relaunching of My Book Club in her first Google+ Hangout. I will be hosting monthly interview for My Book Club which be live on a Google+ Hangout on Air and later on my YouTube channel.
If you're at a point in your career where you aren't sure what you can do to move forward in your career or just starting your journey, Leave Your Mark will help you create a path to success. It's the perfect read for someone just graduating or looking for a brand-new start.