05/30/2013 04:01 pm ET Updated Jul 30, 2013

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also gave back.

"I believe in a generosity of spirit, which has nothing to do with financial generosity, a feeling that what goes around, comes around," says Susan Smith Ellis. "You get so much more out of it than you could ever give." Smith Ellis is the former CEO of Product (RED), the global marketing company founded by Bono and Bobby Shriver to help combat the AIDS pandemic in Africa. As she sees it, she's been incredibly--for being both in the right place at the right time to get that job and able to use her talents to effect change around the globe.

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