Unlocking the Power of Mothers for Social Good

11/21/2012 05:55 pm ET Updated Jan 21, 2013

Mom bloggers have become an incredibly important facet of the consumer economy. Jennifer James is working on taking that influence and redirecting it toward giving back.

According to a 2009 study by BlogHer, 23 million women read, write or comment on blogs weekly. That's 4 million more than the entire population of Florida and 2 million more than serve in the military worldwide. That's some serious power and Jennifer James has figured out how to harness it for social good. Less than a year ago she founded Mom Bloggers for Social Good after creating the Mom Bloggers Club and Mom Blog magazine, the leading social network and news site covering the mom blogging industry. She is also a member of the ONE Moms Advisory Council and in 2011, she was named a top Twitter Moms of 2011 by Babble.com. Last April, she received a National Press Foundation Global Vaccines Fellowship.

Click here to read the full article on Fast Company Co.Exist.