05/08/2013 05:32 pm ET Updated Jul 08, 2013

B'Oréal Launches Line of Anti-Bullying Makeup for Young Girls

In an effort to help young girls who are bullied, B'Oréal has launched Tolérance, a new line of junior cosmetics that gives young girls the confidence they need to stop bullying where it starts: their inferior appearance and demeanor.

"We are staunchly anti-bullying and wanted to support the cause by teaching girls to hide their pain with a shiny, happy façade," said a brand spokeswoman. "We want young girls to look and feel less like the kind of pathetic losers who deserve to be bullied."

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