OK, so this is not a post about sex. But I read this cool article saying I had to spice up my headlines to get more readers.
I believe the ability to grab others attention is often undervalued. We don't succeed by paying attention to everything. We succeed for the most part by doing precisely the opposite - by not paying conscious attention to the vast bulk of data and impressions that come our way. Millions of years of evolution have developed our brains into an exquisite spam filter. Without this filter, we would be swamped.
So how do certain ideas break through? What makes you want to pay attention to one thing and not the other? Big, startling, almost unbelievable ideas have an advantage. In a world of snap judgments, big ideas get noticed, and their enormity gives them an immediacy that smaller ideas lack.
When I conceived of the idea for World 50, I told everyone who would listen that I was going to create the most influential network of executives in the world. In unison, they told me I was crazy. That I should be much more realistic. That I should start with something local, and build it up. But in my mind, that would have been so much harder. And if I had led with a smaller, more realistic idea, no one would have paid attention in the first place.
Today, World 50 is approaching that original, bold, unrealistic vision. But it never would have happened had I not grabbed peoples attention with an idea as provocative and bold as the title of this post.