06/15/2012 04:21 pm ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

In a survey of 750 social network users ages 13 to 49, The Hollywood Reporter found that one in three people saw a movie because of something they read on a social media site. And with the success of The Hunger Games' innovative online campaign, it looks like film promotion has changed forever.

The Lionsgate blockbuster proved that social media marketing for movies is about more than just ads and promoted hashtags; it's about compelling content and user experiences that draw people into the world of the film. Creativity, along with an appreciation of the target audience and an understanding of their social media habits, can potentially return dividends beyond what big budget, traditional ad campaigns can deliver.

Get caught up with a primer on social media and the movies in this week's "60 Seconds of Social Media" from Amos Content Group.

Did you miss our E3 wrap-up from last week? Check it out here.

We'll see you here next week!