09/14/2012 08:10 pm ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

The tablet wars are heating up. Can Amazon's new Kindle Fire HD take on Apple's iPad?

With Google's recent report on the multi-screen revolution, it's not surprising that so many players want in the game. The iPad has to fend off not just the Kindle Fire, but the Google Nexus 7, Samsung's Galaxy Tab 2 and Barnes & Noble's Nook Tablet, among others. Even Toys 'R' Us wants a share of the market!

What savvy marketers and retailers realize is that as tablet usage becomes even more widespread, e-commerce will surge, too. According to one report, over half of tablet owners already say they prefer shopping online using their tablets, and they spend over 20 percent more per purchase compared to desktop or laptop users. Is your site ready for the tablet boom?

Catch up on tablets and e-readers in the latest episode of Freshwire's "60 Seconds of Social Media" below. Plus, we'll introduce you to an Icelandic company that wants to clean up your cloud storage.

Did you see last week's episode on social media and fashion? Check it out here.