09/21/2012 05:57 pm ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

The iPhone 5 debuts ... just in time for the mobile marketing boom.

With mobile ad spending predicted to reach $6.4 billion worldwide in 2012, it's clear the future of advertising is in your hands. Whether you braved the lines to purchase the new iPhone -- thinner, taller and faster than earlier models - or you've got any other smartphone or mobile device, you'll see more ads on your Facebook and Twitter apps, as well as ads served by reigning mobile ad champ Google.

Local merchants and brands looking to target specific regions should take particular note, as location-based advertising is expected to surge.

Find out more about the future of mobile marketing in the latest episode of Freshwire's 60 Seconds of Social Media below.

Did you miss the last :60SSM episode, covering the tablet wars? No worries, check it out here.