11/19/2012 10:17 am ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

Get ready to hear a lot about Tumblr in 2013 -- and not just from tweens and One Direction fans.

No, expect the hot microblogger (20 billion pageviews a month) to be prime real estate for brands and celebrities. Recently, Tumblr announced its first A-List partners, agencies picked for their ability to deliver creative advertising that can live on the site like any other content. Want a preview of what's to come? Check out Digiday's picks for 5 brands that get Tumblr.

While Facebook continues to confound and annoy with its newsfeed algorythim-tinkering, is it Tumblr's moment in the sun?

Find out why Tumblr might be the future of branded content in the latest episode of Freshwire's "60 Seconds of Social Media."

If you missed last week's episode on the staggering election social media stats, check it out here.