11/25/2012 12:28 pm ET Updated Dec 06, 2017

WATCH: 60 Seconds of Social Media

Oh, it's on! Black Friday is in full swing -- but do you really even need to leave the house anymore?

Only 23 percent of Black Friday shopping took place online in 2006. Last year? 40 percent. Hey, why brave the crowds when you can shop in your PJs?

Okay, so the Black Friday up-at-the-crack-of-dawn tradition probably isn't going away anytime soon, but with more and more merchants offering their sales online during that busy weekend, there are more options than ever to empty your wallet.

Find out about Black Friday's increasing online presence in the latest episode of "60 Seconds of Social Media" from Freshwire below.

And you can catch up on Tumblr's increasing role in brand strategies in the last episode here.