If you're not up on "eSports," just know this: In October, the League of Legends Season 3 World Championship live stream was viewed by 32 million people, 8 and a half million of them at the same time.
Big brands are already planting their flags. Between championships, networks and streaming sites like the popular Twitch, video games as a spectator sport offer brands plenty of openings to reach that coveted 18 to 34-year-old demographic.
Catch up in the latest episode of "The Content Brief" from Freshwire below.
And watch last week's episode, on how Cyber Monday is basically Cyber Everyday now, right here.