03/15/2012 03:03 pm ET Updated Dec 06, 2017

Meet the Founder of Highlight -- the Hottest App At SXSW (VIDEO)

Every year at SXSW, there seems to be a breakout product or technology. In 2007, it was Twitter. Foursquare was the belle of the ball in 2010. This year, geo-location app Highlight seems to be all the buzz. The app, which according to its description gives you a "sixth sense of the world around you" notifies you when friends or those with similar interests are nearby causing many to wonder cool or creepy?

I sat down with the CEO and co-Founder of Highlight at the Samsung Blogger Lounge at SXSW to talk about the inspiration behind the app, raising money from Michael Arrington and where he sees geo-location and privacy in the future.

When creating the app, Davison kept asking himself questions like, "How do you make friends when you move to a new city by yourself? How do you find the right person to marry you? How do you find out more about the people around you?"

Check out the rest of the interview here: