08/24/2012 05:30 pm ET Updated Oct 24, 2012

Attention, FinTech Entrepreneurs!

We started today's roundtable with a reminder that the TradeKing-1M/1M pitch fest is on as we speak, and the application deadline is Sept. 10. The finals are scheduled for Oct. 4 and Oct. 11. The contest is focused on financial technology entrepreneurs, and TradeKing, an online brokerage, will be awarding 12 1M/1M scholarships, picked from 20 finalists, to entrepreneurs who are developing apps on their platform. The opportunity comes with a nice channel to bring your product to market.

First, Daniel Rejzner, from Israel pitched Zollo, a social grocery shopping site. Daniel's premise is that consumers who spend a large chunk of their household income on groceries and FMCG would be willing to compare notes with community members to optimize their grocery bills by comparing prices and learning about coupons, discounts, etc.

I am not entirely convinced by the idea, but perhaps for certain segments with very tight budgets, it would work. I personally do not have the time to invest in optimizing my grocery bill to shave $5 off it. An audience member suggested students who are studying far away from home, especially those on scholarships. It's a segment worth testing.

Next, Shameer Thaha, from Kerala, India, pitched DecideQuick, a site that helps consumers make decisions like which college to apply to, or what brand of laptop to buy not only by using the comparison shopping site data but also input from their trusted friends and family.

I would like this concept to be marketed in a more segmented way. For example, perhaps career and higher education choices could be a good category. Perhaps travel is an interesting category. Shameer needs to pick some test segments and good use cases, but a generic solution seems to me to be a harder proposition.

Then, Chika Uwazie, from Washington, D.C., pitched Keejul, an online e-book retail store focused on Africa. Chika rightly points out how difficult it is for consumers in Africa to access high quality e-books. Similarly, for publishers who want to reach the African market, it is also difficult to crack. As an author of five books on entrepreneurship, I would love to have a reliable partner with whom I can go to market in Africa without piracy playing havoc with my IP.

Voyager 2012
Ranjan Bhattacharyya, from Mumbai, India, pitched Voyager 2012, a manufacturing software business that currently does about $200,000 a year. Ranjan's products are on a client-server architecture, which he is looking to move to a SaaS model. We discussed his options for financing the migration.

Lingo Polyglot
Last up, Ray Levesque, from Vancouver, Canada, pitched Lingo Polyglot, a language learning community that specifically focuses on personalized skill gap analysis as well as community-based practice and speaking. I gave Ray my own perspective as a customer. My Spanish and French learning have stalled, and I would love to have a way of identifying the gaps, plugging them, and continuing to make progress on both. I am terribly time-challenged, so a solution that can help me keep progressing with, say, 20-minutes of investment per day would be terrific.

You can listen to the recording of today's roundtable here.

As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8 a.m. PDT on:

Thursday, Aug. 30, 140th 1M/1M Roundtable, Register Here.

Thursday, Sept. 6, 141st 1M/1M Roundtable, Register Here.

Thursday, Sept. 13, 142nd 1M/1M Roundtable, Register Here.

If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially "What to expect from the 1M/1M premium program" and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.

I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch, and it will help you to decide if 1M/1M is a program for you.