Make More of Your Own Stuff

03/05/2013 11:10 am ET Updated May 05, 2013

We live in a culture of conspicuous consumption in the United States. You can buy anything you want. At any time. When I moved back to the states after living in Denmark for some years, I was shocked at the reminder of the choices we have -- 50 types of breakfast cereals, or bread or soda available to buy 24 hours a day. You can furnish your house, pamper your dog or purchase a gift at midnight for a party the next night. All with the ultimate in convenience.

You never need to make anything yourself. Ever.

The farmer living just a few decades ago made the majority of items for his life -- from food to equipment to gifts. Creativity was a way of life, not a course you took or a book you read.

If you haven't experienced the joy of creating something from nothing, do it. Each of us has a substrate of creativity that, when tapped, will deliver results that will feed us. It doesn't have to be a work of art that can hang in a gallery; it just needs to be something that you created and executed from your original idea.

I work in a world of creativity. We create entire brands, starting with a white wall that we fill with notes and ideas that eventually becomes something you will buy and enjoy at retail or online or a service you will use.

That feels like the closest we can become to a deity, creating something from nothing. Tap your inner God. It can start as simple as a handwritten note and a doodle for a friend, or a meal that you always wanted to try.

After all, the makers you admire all started that same way.