Facebook, Twitter, Instagram, LinkedIn, Tumblr, Vine -- OMG! It's all very exciting and totally overwhelming at the same time. The opportunities in today's social networking world are many and will only grow in the future. This is why it's a great time for girls to step forward in STEM careers.
I'm a true believer that connectivity and access to mobile devices, both of which power the world to be informed, will make for a massive shift in businesses and bring the rich and the poor closer together. Here are some facts to support this view:
- The IMF recently released data highlighting that for the first time ever, the combined GDP of poor countries exceeds that of rich ones (adjusting for purchasing price parity).
But how can we manage the craziness of an online presence? Here is my take on self discipline in the social networking world:
- It's OK to blur the lines professionally and personally if done responsibly: The rule: "Facebook = friends" and "LinkedIn = colleagues" is fading. Businesses are utilizing both for their online brands, and individual expression and personality is compelling for employers. I have no issue with a LinkedIn profile photo that isn't a typical business headshot. And, furthermore, I think it's great when my LinkedIn connections share links that have nothing to do with their jobs. My Twitter account is also a mix of personal and business interests. Of course, everyone should use social media responsibly -- for me this means -- among other things -- posting in good taste, respecting others and following the rules of the social media sites and my employer.
Three years ago Girl Up, a campaign I support through the AT&T European Women's Network, was made up of 10,000 young girls advocating on the social networks for marginalized girls in developing countries. Today, I'm so proud to see these young advocates are more than 400,000 strong and span more than 30 countries! Did you know that it was these girls and their petition to congress that helped move the Child Marriage Act to reality? Now that's the power of connectivity, social networking and "doing good." Let's use our forces to do more of that.