THE BLOG
01/27/2016 03:30 pm ET Updated Dec 06, 2017

I'm Lovin' It: Artist Marc Horowitz to Do Book Signing in L.A. McDonald's

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(All images courtesy of the artist, the Depart Foundation, and NERO)

Los Angeles creatives are the kings and queens of coming up with innovative ways to display their wares - from unusual ad campaigns for an upcoming film release, or subliminal messaging on a billboard.

Artist Marc Horowitz and the Depart Foundation have one upped Hollywood this week with one of the most unusual ways to showcase an artist yet: on Friday, January 29th, artist Horowitz will sign Phillips Auction Catalog in conjunction with his first solo exhibition with the aforementioned foundation at McDonald's on Wilshire Boulevard.

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In a typically droll and self-referential move, Horowitz has created an art book of an art book (To note: the book is published by NERO and presented in conjunction with Interior, Day (A Door Opens). Appropriating a found Phillips auction catalog, the artist has photographed each page of an art catalog, having placed on the pages the residues of junk food.

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Creating not only an art book of an art book, Horowitz has created a fun, subversive pop-up experience for the art fan. It is a Happy Meal, indeed.

DETAILS: Marc Horowitz Signing, 7-9PM
McDonald's, 6345 Wilshire Blvd., Los Angeles, CA 90048
RSVP: rsvp@departfoundation.org