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Chief Marketing Officers

Why Mobile Matters in the ‘Era of You'

Kristen Lauria | Posted 09.08.2013 | Technology
Kristen Lauria

While mobile computing is becoming the darling of marketers, its explosive growth rate is rather daunting, with more customers shopping via mobile devices every day. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016. And by 2020 there will be 10 billion-plus devices in the pockets and palms of consumers.

Wanted: Chief Good Officers

DeronTriff | Posted 05.25.2011 | Impact
DeronTriff

The role of Chief Good Officer is equally justified to make Earth a healthier place for all of us and an enriching place for those who are truly its good tenants.

What Do Social Media and the Printing Press Have in Common?

Jenny Darroch | Posted 05.25.2011 | Media
Jenny Darroch

Social media is not as a replacement for traditional media but should be seen as a compliment, as part of an integrated marketing communications strategy.