There is a straight line from being a homebrewer and craft beer afficionado to consult companies on how to innovate better with Design Thinking. Why? Because I have found that brewing beer is a process following the same steps that I use to make my clients innovative.
If you want the best English pale ale, go to England. If you want a perfect glass of sake, go to Japan. And if you want a mouthwatering pint of any other kind of beer, your best bet might be the Midwest.
So is pub theology just talk? Yes. And no. It is deep relationships. It is barriers coming down. It is stereotypes being proven wrong. It is new friendships occurring. It is lines being crossed. It is deep thinking about the issues we all face as humanity, being discussed from varying perspectives.
Craft beer is a hot topic, people! So hear me roar, this is my rally cry to the foodie universe: It's time to put craft beer on equal footing with wine and spirits in terms of education and emphasis in the culinary world.
The last decade has brought a resurgence of craft breweries across the country. The coolest not only make outstanding beer, but also are designed with a sense of place in mind, offering activities, brewery tours, and personality to match.
By the measure of fanatical hometown craft beer loyalty, Kansas City's Boulevard Brewing Company ranks about 175 on a scale of 100. No wonder then, that the announcement of Boulevard's sale to Duvel Moortgat Brewery of Belgium was greeted with some raw emotion.