We work in an industry whose business model is built on human capital. Yet we continue to be amazed by the high turnover, layoffs and politics that plague most agencies.
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As marketing directors on the brand side, we were frustrated that we could never find an agency embracing both qualities and offering the whole package so we decided to start our own.
What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.
From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...
One word: people. A startup can measure its progress by looking closely at both the employees they have attracted as well as the people they have the opportunity to do business with.
With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.
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