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Women in Business: Q&A With Kathy Button Bell, VP and Chief Marketing Officer, Emerson

Laura Dunn | Posted 06.21.2014 | Business
Laura Dunn

Kathy Button Bell is responsible for global marketing and corporate branding for Emerson (NYSE: EMR), a $24.7 billion diversified global technology an...

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 06.20.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Expert Advice: The Most Important Hire For CIOs

Vala Afshar | Posted 06.20.2014 | Technology
Vala Afshar

Ultimately, great IT organizations are leading from the edge, reducing the distance from corporate IT and external customers. Hinchcliffe leaves us with this closing thought: Digital business transformation means data; data is the golden rule and he who has the data makes the rules.

Search Engine Optimization Is Ever-Changing: 2014 SEO Trends You Need to Know

Gabriel Shaoolian | Posted 06.19.2014 | Business
Gabriel Shaoolian

It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.

Meet the Navajo Activist Who Got the Washington Redskins' Trademark Revoked: Amanda Blackhorse

Democracy Now! | Posted 06.19.2014 | Sports
Democracy Now!

Native Americans and other critics of the Redskins' brand have hailed the ruling as the latest sign team owner Dan Snyder will inevitably be forced to drop it.

Women in Business: Q&A with Lisa Cochrane, SVP Marketing at Allstate Insurance

Laura Dunn | Posted 06.19.2014 | Business
Laura Dunn

As SVP of Marketing at Allstate Corporation, the largest publicly-held insurer in the United States, Lisa Cochrane leads marketing and consumer commun...

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Courtney Seiter | Posted 06.18.2014 | Technology
Courtney Seiter

These four "mother emotions" meld together in myriad ways in our brains to create our layered emotional stews.

Nearly Two-Thirds Of Marketers Are Not Giving Consumers What They Want

Steve Olenski | Posted 06.18.2014 | Business
Steve Olenski

There is simply no reason that 65 percent of marketers have no plans to offer a seamless shopping experience in the next year and a half, at the very least.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 06.18.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

Women in Business: Q&A with Gillian Maffeo, Director of Marketing at Wayback Burgers

Laura Dunn | Posted 06.18.2014 | Business
Laura Dunn

In 2010, Gillian established the marketing department at Jake's Franchising, which at the time had 12 locations, and over three years, grew to over 80...

The Essential SEO Playbook, Before and After Google

John Fox | Posted 06.17.2014 | Business
John Fox

I've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affili...

5 Tactical Tips for How Publishers Can Leverage Their Mobile Audience

Yariv Ron | Posted 06.17.2014 | Technology
Yariv Ron

Publishers need to invest time, money, and most important - focus - in order to leverage the opportunity from their mobile audience, and here are a few tips and strategies to do so.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

The Next Challenge for Public Schools: The Skills to Market Themselves to Attract Students

Joel Gagne | Posted 06.13.2014 | Education
Joel Gagne

Public schools must realize that they must enter the arena to compete for students. In most cases, they have a very compelling case to make.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan | Posted 06.16.2014 | Business
Noah Kagan

We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most.

Brand As Human

Bob Deutsch | Posted 06.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

The Fastest Launch of Any Company, Part One

Steve Mariotti | Posted 06.13.2014 | Business
Steve Mariotti

J.D. Power, or Dave, the founder of J.D. Power and Associates has spent decades not only building a successful global company, but also revolutionizing how consumers access information about product quality.

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

Why Story Integration Is the Key To The Impact Of A Brand's Social Purpose

Simon Mainwaring | Posted 06.13.2014 | Business
Simon Mainwaring

In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.

Ask the Art Professor: Is the Internet Necessary to be a Successful Artist?

Clara Lieu | Posted 06.12.2014 | Arts
Clara Lieu

Think about it this way: if you don't use the Internet to promote your art, what would you use? Print media?

EMC President: 7 Digital Marketing Success Factors

Vala Afshar | Posted 06.12.2014 | Technology
Vala Afshar

At the intersection of products and marketing is where Jeremy Burton has found his dream job. An engineer by trade, Burton served EMC as Chief Marketi...

The Metric Of More

Paul Jarvis | Posted 06.12.2014 | Business
Paul Jarvis

I realize we're all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we're starting out.

Be a Social Media Star: 10 Tips for Crowdfunding Filmmakers

Kristin McCracken | Posted 06.18.2014 | Technology
Kristin McCracken

Social media is not rocket science, but it takes time to build a broad, dynamic, engaged community. Attracting the right audience takes patience, tenacity and a whole lot of authenticity.

6 DON'TS of Marketing

Scott MacFarland | Posted 06.11.2014 | Business
Scott MacFarland

It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 06.12.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.