DDB Budapest always challenges the status quo. Our curious minds leave us restless when it comes to understanding the world around us. The upcoming Friday, the 13th, was no exception from that. It was a natural choice to develop a fun experiment challenging people's relationships to the world's most known superstitious date.
Are we only used to the negative connotation linked to Friday 13th hence this date can be one of the bests? We were eager to find out by introducing a simple Tweet based project, called the http://friday13thexperiment.com/.