We found ourselves realizing that more and more companies and brands are blocking themselves by listening to their own limiting assumptions, rather than listening to what is going out there.
Forget the clichés of thinking out of the box and go around the border of your own box if it puts you at ease to start with.
The border of your box is your current context and it is up to you to fill it up with the right amount of content.
If you listen you will learn and respond and trust me you will re-draw your context in order to be able to fill it in with an ever growing content.
Don't let to be told what to do, let yourself believe in what you are capable of.
First and foremost design common set of values and beliefs even if it is a box, but work on its size. Remember: size does matter and the sky is not the limit since there are footsteps on the moon.
artforfreedom.com is a global digital initiative designed to fuel free speech. It is a perfect platform to fuel a newly learned freedom to creative thinking, which can be aptly applied to creative strategy. "Too much creativity is being crushed by corporate branding"- says the secret project revolution film by Madonna. So let's listen, learn, respond and empower creative thinkers within organizations to change this perception. Anything corporate comes down to the group who builds corporations and its branding shall be the promise from its people to people out there.
As Michael Conrad, the president of the Berlin School of Creative Leadership, wisely said, if you do have a differentiating and competitive box, thinking within that box could give endless space keeping heritage and integrity in one place.
Just think about it!