06/19/2010 05:12 am ET Updated Dec 06, 2017

How To Succeed as a Man: Read Dr. Seuss Aloud

In 1995, I was announced as the new Chief Financial Officer of The Providence Journal with operations all over the country and over 3,000 employees. I was thirty years old and had proven myself gifted in behind-the-scenes manipulation. However, as the public face of perhaps the most important company in the state, my new role would place me in full view.

I panicked.

A week after the announcement, I stood at a lectern in an empty Brown classroom on the east side of Providence. A middle-aged woman sat in the front row. She had a bright smile and wore reading glasses. "Go ahead," she said. "Read your financial report like you were presenting to a bunch of Wall Street analysts." I didn't bother to explain that we were a private company. My heart was beating out of my chest. I couldn't breathe. When I opened my mouth, I simply spat out a few words, hyperventilated, then spat out a few more... I was about to be exposed.

"Okay, that's enough," she said, walking to the lectern where I was sweating profusely. "You can't speak and hold your breath at the same time, Tom," she said. For the rest of the session, the head of the drama department at Brown University had me doing nothing but breathing in and out.

"Do you read to your kids at night?" she asked when the session finally ended. The question stung me. I worked, and I drank. I had more important things to do than read to my kids. Yet, in that moment, with that simple question, I realized who I had become. I looked her straight in the eye, and lied. "Great," she said, "bring some of their books next week."

At home, I searched my two-year-old daughter Kerry's bedroom and found three Dr. Seuss books: Go, Dog, Go!, There's a Wocket in my Pocket!, and Oh, the Places You'll Go! I volunteered to read to her at bedtime a few times to practice for my next lesson. And because I knew it was the right thing to do as a dad.

A week later, I was at the same lectern trying desperately to spit out the words. "Big dog, little dog..." I paused, letting a little air into my lungs, before reading the next line. It didn't work. I still found myself struggling for breath, eventually having to stop and gasp. "Tom, you are exceptionally smart," my drama professor said from the back of the room. "You make logical jumps without knowing it -- you go straight from A to C. When you are acting or speaking to a crowd, however, you have to slow your brain down so your mouth can keep up. Think A-B-C."

I read again, looking for periods and commas to collect myself. "A little better," she said. "Now, I want you to stand tall, drop your shoulders, and take on the voice and mannerisms of your favorite character." I followed her instructions and read my Dr. Seuss script with passion and a heavy dose of overacting, trying to ham out each line as much as I could. She loved it. "Your assignment is to read just like that to your kids every chance you get," she said. "Find that voice and project."

Back down the hill, The Providence Journal had been headquartered at 75 Fountain Street for nearly 200 years. The board met in a windowless, wood-paneled room. The aroma of pipe smoke was permanently in the air, the arms of the wooden chairs worn down by generations of use. This was no place for a boy. A massive mahogany table dominated the room, while portraits of former CEOs looked out from the walls.

Steve Hamblett, the chairman and publisher, sat at the head of the table. His board members sat in order of length of service. I was the farthest away. Steve called the meeting to order, dispensed with administrative items, and then turned to me for my financial review. All those older men focused their attention on the kid in the cheap seat. In the moment of transition from Steve to me, there was silence; naked skepticism filled the air. My blue suit, red tie, and newly acquired glasses couldn't hide how out of place I was.

I took a deep breath in and exhaled. My diaphragm muscles worked just like my Brown instructor said they would. I felt the air travel in and out of my lungs. I was no longer holding my breath. I imagined myself reading Go, Dog, Go! to my children.

"Thanks, Steve, it was actually a very positive quarter financially for The Providence Journal," I said with a comfortable but serious smile. I stopped and took another breath, in and out. The board wanted to hear what I was going to say next. I had them interested.

Little did I know, less than a year later I would take the Journal public, play a key role in selling it, get kicked out of the house for being a drunk, and again be in need of my newly acquired public speaking techniques; this time talking not about dollars and cents, but about the truth of my life as I got sober and then, a decade later, traveling across the country speaking to groups of men about The Good Men Project.

Even today, whether in a prison or at a screening in Hollywood, I still try to remember when I take the stage that it's impossible to speak and hold my breath at the same time. And when I step down from the podium, I always tell myself, "I meant what I said, and I said what I meant," adding, as only Dr. Seuss could, "and an elephant's faithful, one hundred percent."


Thomas Matlack was Chief Financial Officer of The Providence Journal until 1997. He was the lead investor in the Art Technology Group, which reached $5 billion in market capitalization in 2001. He founded and ran his own venture firm from 1998 to 2010, before turning to writing. His work has appeared in Rowing News, Penthouse, Boston Common, Boston Magazine, Boston Globe Magazine, Wesleyan, Yale, Tango, and Pop Matters.

In 2008, Matlack founded THE GOOD MEN PROJECT with his venture capital partner James Houghton. He has appeared on national and local television and radio as well as in print across the country. In the fall of 2009, Matlack led a non-conventional book tour that started inside the Sing Sing Correctional Facility and ended in Hollywood with a screening of THE GOOD MEN PROJECT documentary, followed by a panel discussion including Matt Weiner and Shepard Fairey. All proceeds from the Project go to helping at-risk boys.