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The Relationship Between How You
and What You Buy
CEO, Southeast Asia, Havas Worldwide
Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.
How Marketers Capitalize On Your Fear: Confessions Of An Ex-Ad-Woman
Judith Acosta, LISW, CCH
Author, 'The Next Osama'; Co-author, 'Verbal First Aid'
Being a therapist is not too different in some ways from being a copywriter, when you think about it. It's all about understanding people, their motivations, habits and triggers.
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