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BEYONCE NEW ALBUM
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Student and campus editor-at-large, University of Southern Cal...
For most artists, promotion is a huge deal -- it helps guarantee that people will hear about their album, that it will create buzz and generate sales. Beyoncé completely disregarded the norm. We shouldn't be surprised.
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Music and Travel Writer
Marketing should be bold and daring, but this is way past that. Without so much of a word, Beyonce reminded her contemporaries (and us) that this is her world, and we're just singing along.
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