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Greenwash: Shell May Remove 'Oil' From Name as it Moves to Tap Arctic, Gulf of Mexico
Research Fellow, DeSmogBlog
Shell Oil has announced it may take a page out of the BP "Beyond Petroleum" greenwashing book, rebranding itself as something other than an oil company for its United States-based unit. "Oil" could at some point in the near future be removed from the name.
How Now, Brand BP?
Can BP's brand survive this spectacular fall? Or is our sense of betrayal so great that we can never forgive? I came up with a few options that Bob Dudley, the new head of BP, might be contemplating.
Will the BP Fiasco Change U.S. Politics? Don't Bet on It
Author, "Tasty: The Art and Science of What We Eat"
The odds are that this spill won't actually be that big of a historical moment. I'm not a cynic, but there's something extraordinarily resilient about Americans' collective indifference to holding people and organizations accountable.
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