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Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?
Founder & Marketing Strategist, Pressler Collaborative
It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.
STRIP & REBIND: Why Publicists Love the Word "No"
Associate Publicist, Oxford University Press
There is a word that publicists love almost as much as "yes." And it's "no." Seems counterintuitive, right? But it's true. There is little I love more than a solid "no."
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