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Brave New Marketing World: From Chaos to Order
Brand advocate, corporate leader, Chinese consumer expert
The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.
The Central Role of Women in Brand Advocacy
Marketing Innovator, Bestselling Author, Global Evangelist at ...
If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.
Become A Brand Steward
CEO and Managing Partner, View the Agency
It isn't about me. It's about serving my client. It's about creating a trusting, cooperative, forward-thinking relationship that builds my client's business and, as a result of that success, builds mine.
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