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The Perils of Native Advertising
Adjunct professor of journalism, ethics and interactive media ...
and most other major publishers take care to label these ads as "paid posts," so as to try to preserve the editorial credibility of the paper and to honor its responsibility to readers. But no one should take much comfort in the (small) fine print.
3 Strategies to Follow Through on Your Brand Promise
Author of “Peace” and "The Dragon Adventure"
Branding has become a "must do" for both large corporations and small businesses in order to exist in the economic world. While most businesses fully accept that they need to brand, they may not understand how to keep their brand flourishing.
Tips From the Rock 'n' Roll CEO No. 3: Get Your Swag Straight
CEO, Jingle Punks Music
Business and the rock star life/grind are not so different. Meetings are your world tour. When you head out on tour, make sure you have a merch table. Your branding can't survive without it.
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