Forty years on, the valley is not for everyone anymore. As with everything else in the mega event, the FIFA Fan Fest thrives in the concept of a VIP space, where people are left out if they're not inside avidly consuming. That's the concept of a city that FIFA is promoting. It's like it's crying out loudly over and over again: "No, this is not a public space -- and the World Cup is definitely not a public event."
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