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BUSINESS MARKETING TIPS
Brave New Marketing World: From Chaos to Order
Brand advocate, corporate leader, Chinese consumer expert
The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.
The Season Is Changing -- Should Your Marketing Plan Adjust As Well?
Founder and CEO, Rebuild Group
Year after year, it seems like marketers not only do the same thing, but say the same thing. There's a method behind the madness, though: seasonal marketing works. As fall winds down and winter comes into focus, now is the best time to refocus your marketing approach.
4 Ways to Cater to Your Email Marketing Audience
In-depth, independent review site
Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.
We're Sorry to See You Go
Elli Thompson Purtell
Writer and editor based in Chicago
I'm a big fan of the Irish goodbye. You know, where you slip out the back door before anyone knows you're gone? It's easy, efficient, painless and saves you from long goodbyes and agonizing "don't go's."
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