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COKE OBESITY ADVERTISEMENT
Director, Evolving Influence
Who would I back to be the first to really win a public health debate using the personal responsibility argument? Coke is it.
Coke's Ad on Obesity Is Brilliant
President, Nancy F. Huehnergarth Consulting
Obesity prevention funders can continue to fund dozens of small local or regional anti-soda/anti-junk food campaigns that will have limited impact. Or, they can try something different -- like banding together and funding one brilliant national counter-marketing campaign.
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