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How Retailers Use Psychology To Dupe You Into Buying More Stuff
A Bag of Chips by Any Other Label... Is Not the Same Bag of Chips
Ishani Banerji, Ph.D.
Research Director, Georgetown Institute for Consumer Research,...
Are we more likely to buy something if it features a reminder about sharing?
The Toilet That Thinks You're Done When You're Not and Other Stupid Annoyances That Lose Customers
Founder of Free-Range Kids
Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.
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