Manipulative tactics -- such as carefully editing both the call and response of a protestor and the crowd -- cannot simply be attributed to 'bad judgment' or even 'bad journalism.' They are, at their most basic, deliberate efforts to knowingly foist a defective product on the public, without regard to the harm it does.
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The NFL's latest challenge with transparency is nothing new, particularly when it comes to women and women's causes. I have fought for full disclosure from the NFL and its charitable activities for several years, most specifically from its Crucial Catch program they claim supports breast cancer organizations.