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Getting the Most Out of Customer Praise
Content strategist, Help Scout
American showman P.T. Barnum was a man who knew a little something about the power of social proof, and his advice stands as a lesson that every business owner needs to learn:
Unfortunately, Reviews on Yelp Cannot Be Relied Upon for Vetting Purposes
Mediator, Family Law Attorney, Collaborative Law Practitioner,...
I would be highly suspect in relying upon Yelp reviews in the future. I wish this were not true because it just makes it that much more difficult and confusing for customers to locate "real evidence" that is so essential to properly vet products and services.
Use Video to Increase Website Traffic and Engagement
In the beginning you probably asked yourself, "How do I get my website found on Google, Yahoo and Bing?" After hours of research and strategy revision, you've finally got traffic flowing and people are coming to your site now more than ever. But what happens once they get there?
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